Whiteboard Friday

Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.

Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.

Search Intent and the Organic Funnel : Tom reveals how understanding search intent within the organic funnel can transform your keyword research strategy and drive better results.

The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.

Top SEO Tips for 2024 : Crystal shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.

Most Recent Articles on Whiteboard Friday

AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday

By: Tom Capper

January 17, 2025

AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday

Whiteboard Friday | Search Engines | AI and SEO

In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.

Finding Striking Distance Keywords — Whiteboard Friday

By: Jo Cameron

January 10, 2025

Finding Striking Distance Keywords — Whiteboard Friday

Whiteboard Friday | Moz Tools | Keyword Research

Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.

Common Analytics Assumptions — Whiteboard Friday

By: Dana DiTomaso

January 3, 2025

Common Analytics Assumptions — Whiteboard Friday

Whiteboard Friday | SEO Analytics

Discover common analytics assumptions with Dana in this Whiteboard Friday. A must-watch for marketers seeking clarity in the ever-evolving landscape of analytics.

Internal, International, and Subdomain Cannibalization — Whiteboard Friday

By: Jon Earnshaw

December 27, 2024

Internal, International, and Subdomain Cannibalization — Whiteboard Friday

Whiteboard Friday | Keyword Research

In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Start Learning

Keyword Research Master Guide

Learn Keyword Research like the pros

Read the guide

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Read the guide

Top SEO Tips for 2024 — Whiteboard Friday

By: Crystal Carter

December 20, 2024

Top SEO Tips for 2024 — Whiteboard Friday

Whiteboard Friday | Marketing Industry | AI and SEO

With the year quickly coming to an end, we're republishing the top tips Crystal forecasted for 2024. Originally published in March of this year, it was no surprise that the main theme we expected to see was how to manage SEO in an AI landscape.

How Links Impact Organic Results and Local Packs — Whiteboard Friday

By: Joy Hawkins

December 13, 2024

How Links Impact Organic Results and Local Packs — Whiteboard Friday

Whiteboard Friday | Local SEO | Link Building

In this episode, Joy talks about the world of link building as it pertains to local SEO, specifically touching on how links impact local pack rankings.

Essential Tips for Directional Reporting in GA4 — Whiteboard Friday

By: Dana DiTomaso

December 6, 2024

Essential Tips for Directional Reporting in GA4 — Whiteboard Friday

Whiteboard Friday | SEO Analytics | SEO Reporting

In this episode of Whiteboard Friday, Dana discusses the importance of directional reporting in GA4 and provides practical tips for how to present traffic data.

By: Itamar Blauer

November 29, 2024

E-E-A-T Quick Wins — Whiteboard Friday

Whiteboard Friday | Content Marketing

Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.

How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday

By: Tom Mansell

November 22, 2024

How to Create an SEO Forecast [Free Template Included] — Whiteboard Friday

Whiteboard Friday | SEO Reporting

Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI.

How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday

By: Chima Mmeje

November 15, 2024

How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday

Whiteboard Friday | Content Marketing | Keyword Research

In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating elevated and relevant content within your topic clusters.

7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday

By: Tasmin Lofthouse

November 8, 2024

7 Psychology-Backed Reasons Why People Buy — Whiteboard Friday

Whiteboard Friday | Marketing Psychology | Content Marketing

In this episode of Whiteboard Friday, Tasmin dives into the world of psychology. She shares mental models to use in your content to better connect with your target audience, helping them make more informed purchase decisions.

By: Jes Scholz

November 1, 2024

Brand Entity SEO – Whiteboard Friday

Whiteboard Friday | Branding

Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph. Jes Scholz's Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google's ecosystem.

By: Travis Tallent

October 25, 2024

Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday

Whiteboard Friday | Marketing Industry | AI and SEO

Discover how to thrive in an AI era with Travis Tallent's SOAR framework. Learn to Streamline processes, Orchestrate teams, Automate tasks, and Reposition your focus for career success. Perfect for SEO pros looking to level up their skills and lead high-performing teams.

Google HCU: What Can You Do? — Whiteboard Friday

By: Tom Capper

October 18, 2024

Google HCU: What Can You Do? — Whiteboard Friday

Whiteboard Friday | Search Engines | Algorithm Updates

In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.