AI and SEO

From large language models (LLMs) to AI Overviews in Google, AI is a critical part of digital marketing. We all use AI in some capacity, and its prominence in the world is only growing. One thing is for sure — AI is here to stay.

So how can you start using AI in your work to be more efficient? And how do you know when and why to block AI bots? How reliable are generative AI results? Here we’ve added some of our favorite resources about AI, and you'll find the most recent blog posts below.

Moz AI: Introducing Augmented Intelligence : Learn how Moz is using AI in our tools and where you can see Moz AI in action.

Who Should Block AI Bots? : See what Moz’s Senior Search Scientist, Tom Capper, has to say about who should block AI bots and when.

The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.

How to Make AI Your Writing Sidekick for Content Marketing : Learn how you can start including AI in your existing workflows at each stage of the content creation process.

Most Recent Articles on AI and SEO

AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
Tom Capper

AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday

In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition