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Category: On-Page Optimization

Explore on-page optimization and its role in a larger SEO strategy.

  • Substance-create


    Hello Mozzers, We would like to change the URL for a page on our website which ranks well for some our keyphrases/words. We are hoping the change of URL, through the addition of an additional keyword would help boost the rank of that URL further. At the moment out page gets 2 x A and 2 x B 1xF on the MOZ page rank tool using 5 keyphrase/word variations . One phrase ranks 4, one ranks 3 and the other 3 are 'not in the top 50' Our plan was to change the URL, using SHF404, and use 'Fetch' in the Google search console to re-submit the page to Google. Appreciate you can't give any guarantees how Google will behave, just wondered what your thoughts were on the wisdom of changing the URL in the first place? Thanks Ian

    | Substance-create
    0
  • CopBlaster.com


    Hi, I have a simple question. If I want to put an image with a link to another site like a banner ad on my page, but do not want it counted by Google. Can I simply load the link and banner using jQuery onload from a separate .js file? The ideal result would be for Google to index a script tag instead of a link.

    | CopBlaster.com
    1
  • Donsimong


    Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
    For example: Marketing Services in Milton Keynes | Our Services | TFA
    https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication

    | Donsimong
    1
  • jasongmcmahon


    I've added a new favicon to a website, which is displayed on browser tabs, on both mobile & desktop devices. But, in SERPs on mobile devices, the old favicon is still showing - How do I flush this our so that the new one is displayed?

    | jasongmcmahon
    0
  • JakeWarren


    Hi guys! New to Moz Pro. I just recently completed an online course with Moz... I have a client who is writing some new content for their site, and we are approaching it with SEO in mind. I was wondering about using an image with text on it as the article title, instead of an actual "text on the page" title. Wondering if that's going to "cost" us anything, SEO wise. I guess we could use alt-text/title/description fields to make sure the keywords are crawlable for our article title but do they have less "weight" than a standard title? How does that work? Hope my question makes sense. Article header attached mB0PXsA.jpg

    | JakeWarren
    1
  • henandstag


    Is delivering scaled images using srcset a good idea? Thinking of delivering one image size to Mobile and another to Desktop. How can I do this for all browsers? Thanks Mike

    | henandstag
    2
  • AslanBarselinov


    Hi. So I recently launched a website on WordPress (1 main page and 5 internal pages). The main page got indexed right off the bat, while other pages seem to be blocked by robots.txt. Would you please look at my robots file and tell me what‘s wrong? I wanted to block the contact page, plugin elements, users’ comments (I got a discussion space on every page of my website) and website search section (to prevent duplicate pages from appearing in google search results). Looks like one of the lines is blocking every page after ”/“ from indexing, even though everything seems right. Thank you so much. FzSQkqB.jpg

    | AslanBarselinov
    1
  • Clojobobo


    Hi there I am trying to optimise my site to the best that it can be. Since the most recent Google updates, everything that I reading is saying cornerstone content with lots of valuable content is a really good strategy as it tells Google what is the most important content on your site. Writing articles that are well structured and have give the user a detailed overview of that subject. Lots of top SEO's are saying 3000 words plus on these pages. My question is, how do I go about this with and eCommerce site? Obviously that majority of the keywords that I want to target are product related and these are the pages that I want to come up in the search. How do I go about creating cornerstone content for these pages? I am thinking that one of my cornerstone pieces of content would be "The Ultimate Guide to [my main product category]". But that product has numerous products related to it, all of which have their own keywords, so how would this help the products to rank? The site had two main product categories, with numerous products under each of those categories. The two main categories are targeting my best performing keywords, but currently the landing page for these is the main product category pages. I am really struggling to work out the best strategy here. The content that I have on my actual products pages is comprehensive and covers a lot of detail about that particular product and has started to rank for product keywords, but I am guessing Google wouldn't consider that to be cornerstone content. I hope this make sense. Any advice anyone can give would be really useful. Many thanks in advance

    | Clojobobo
    1
  • williamhuynh


    Hi there, /collections/living-room-furniture?page=2
    /collections/living-room-furniture?page=3
    /collections/living-room-furniture?page=4 Is that ok to make all the above paginated URLs canonicalised with their main category /collections/living-room-furniture Also, does it needs to be noindex, follow as well? Please advice, thank you!

    | williamhuynh
    1
  • TeodorMarin


    Ok, i have a new website, with only 14.000 page indexed by google, but the potential is big, 1-2 million pages. What i have to do, to force somehow google to index my website faster? This is my website: https://vmag.ro/

    | TeodorMarin
    0
  • AslanBarselinov


    Hi guys. So I have a few sentences (about 50 words) of duplicate content across all pages of my website (this is a repeatable text in sidebar). Each page of my website contains about 1300 words (unique content) in total, and 50 words of duplicate content in sidebar. Does having a duplicate content of this length in sidebar affect the rankings of my website in any way? Thank you so much for your replies.

    | AslanBarselinov
    1
  • newbyguy


    I'm building a website that has content made for specific countries.  The url format is: MyWebsite.com/<country name="">/</country> Some of the pages for <specific url="">are the same for different countries, the <specific url="">would be the same as well.  The only difference would be the <country name="">.</country></specific></specific> How do I deal with canonical issues to avoid Google thinking I'm presenting the same content?

    | newbyguy
    0
  • SimonKenworthy


    I am working with an ecommerce site and have encountered an issue I haven't come across before and would appreciate some advice on how to proceed. There are multiple variation products with one master product and then up to 20 or 30 variant products, the variation could be colour, size or both. The site has been set up to canonicalise all the variations to the master variant product, which I understand to be best practice. But, this is where the issue occurs, the master variant product URL 302 redirects to one of the variant product URLs. Example below. My question is, is this harmful to our SEO efforts? Would be be best to canonicalise to a preferred colour or size variation? EXAMPLE: Master variant product: www.example.co.uk/primary-category/product-123 Seeing this product on the page and clicking will 302 redirect to www.example/co.uk/primiary-category/product-123/colour-456 On page www.example/co.uk/primiary-category/product-123/colour-456 the canonical tag is www.example.co.uk/primary-category/product-123 Any help with this would be greatly appreciated.

    | SimonKenworthy
    0
  • lucywrites


    Hi there, I have a question about my blog that I hope you guys can answer. Should I no index the category and tag pages of my blog? I understand they are considered as duplicate content, but what if I try to work the keyword of that category? What would you do? I am looking forward to reading your answers 🙂

    | lucywrites
    0
  • BWiseContractors


    I have been working on on-page SEO which has involved switching from http to https, and renaming URLs. I am running in to issues with redirect chains. Here is a scenario: Old URL: http://bwisecontractors.ca/products/decks-and-deck-covers/ New URL: https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ Since I already created the redirect addressing the redirecting from http to https for the root domain: (http://bwisecontractors.ca to https://bwisecontractors.ca), should the redirect for the above be http://bwisecontractors.ca/products/decks-and-deck-covers/ to https://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ , or should it be http://bwisecontractors.ca/products/decks-and-deck-covers/ to http://bwisecontractors.ca/renos-additions/sunrooms-patio-covers/ (and the root domain redirect will take care of going from http to https)

    | BWiseContractors
    0
  • KMofOutlier


    A client has been acquired by a larger company who will eventually absorb client's website but this could take some time (a year or more). We have posted notice of the acquisition on their current site now, but it's time to make the rebrand of current site a priority. Since this site could be functional for some time and still operates as a lead generator for the company, we don't want to negatively affect their web traffic. Curious if anyone has experienced similar or if there are best practices we should be following for this transition? Domain will stay the same for now.

    | KMofOutlier
    0
  • HashtagHustler


    Hey everybody, I have been testing the Inurl: feature of Google to try and gauge how long ago Google indexed our page. SO, this brings my question. If we run inurl:https://mysite.com all of our domains show up. If we run inurl:https://mysite.com/specialpage the domain shows up as being indexed If I use the "&as_qdr=y15" string to the URL, https://mysite.com/specialpage does not show up. Does anybody have any experience with this? Also on the same note when I look at how many pages Google has indexed it is about half of the pages we see on our backend/sitemap. Any thoughts would be appreciated. TY!

    | HashtagHustler
    1
  • Gavo


    Just wanting to understand the importance of clean URLs in regards to SEO effectiveness. Currently, we have URLs for a site that reads as follows: http://www.interhampers.com.au/c/90/Corporate Gift Hampers Should we look into modifying this so that the URL does not have % or figures?

    | Gavo
    1
  • GhillC


    Hi, It might be a stupid question but I prefer to clear things out if it's not a problem: Today I've seen a website where visitors are prompted no less than 5 times per page to "call [their] consultants".
    This appears twice on the header, once on the side bar (mouse over pop up), once in the body of most of the pages and once in the footer. So obviously, besides the body of the pages, it appears at least 4 times on every single pages as it's part of the website template. In the past, I never really wondered re the menu, the footer etc as it's usually not hammering the same stuff repeatedly everywhere. Anyway, I then had a look at their blog and, given the average length of their articles, the keyword density around these prompts is about 0.5% to 0.8% for each page. This is huge! So basically my question is as follow: is Google's algorithm smart enough to understand what this is and make abstraction of this "content" to focus on the body of the pages (probably simply focusing on the tags)? Or does it send wrong signals and confuse search engine more than anything else? Reading stuff such as this, I wonder how does it work when this is not navigational or links elements. Thanks,
    G Note: I’m purposely not speaking about the UX which is obviously impacted by such a hammering process.

    | GhillC
    0
  • lina_digital


    Hi I am trying to arrive at a best practice template for a title tag for my organization so does the following template still holds Primary Keyword - Secondary Keyword | Brand Name will anything be impacted  if I eliminate the spaces between the hyphen, will search bots be still able to treat the first one as a priority and the second as the secondary? Primary Keyword-Secondary Keyword | Brand Name thank you

    | lina_digital
    0
  • GeoffreyA

    This question is deleted!

    | GeoffreyA
    0
  • slgray


    Hello, I'm new to SEO but feel I have a decent grasp on it. However, I had a question pertaining to key words and using my city name in it. For instance, if I am using the key word "herniated disc treatment" do I need to put in my city name behind it or does google recognize that I am already in my city area because of my geo tagging and having it listed on the footer of my site? Any help would be greatly appreciated. Thanks! -Scott

    | slgray
    0
  • Popidev


    Hello, I am currently working with a dev team to develop a new site. We have designed the title tags to sit below a banner image on each page but the technical team are insisting the h1 title tags must come above the banner for maximum SEO impact. I am sceptical about this, can anybody please shed some light and/or share any up to date resource on this? I have attached a side by side wireframe to illustrate the pages with the h1 tags in both positions. Thank you! HnWcLTx

    | Popidev
    0
  • sam_legmark


    Just looking for thoughts and opinions on the best way to set up the main nav on a news website that covers a specific professional services sector. There are news items, archived news, blog, events, but also main menu links to the numerous news categories that go to a page listing the news articles under that category (as created in Wordpress when publishing the article). I'm thinking that having these off the main nav is diluting the juice to the more important pages including the events and the news page? Just thinking about how to rearrange and consolidate.  Any thoughts on how people would structure something like this?

    | sam_legmark
    0
  • Mat_C


    Hi, I have a Wordpress website and want to delete or edit the text that appears when I hover over my navigation tabs. In my case, the text is always the same as the page title, but I don't know where to edit it separately. When I change the title of a page that is in the navigation, the text that appears changes too. So the general setting is that this text is the same as the page title. Does somebody have an idea where to edit this? Thanks!

    | Mat_C
    0
  • Originaladam


    Hey! I noticed the last few months that a lot of google searches now show an image next to your result when on mobile. i managed to get my listing to show an image before but I made some changes to the image and site and can’t seem to get Google to ahow the new image (or any image). I’ve added the image to schema mark up and still no luck. Wouod ahyone have any advice on how to get the image picked up, or st least help increase the odds? The site is https://tourstoniagarafalls.com and you can see it on search (for me it shows on the bottom of page 1) for the keyword “Niagara Falls tours“. Thanks again!

    | Originaladam
    0
  • Green_Beauty


    crawlers can't crawl my meta description and h1 tags even when they are present.

    | Green_Beauty
    0
  • Maely


    Hi, I'm working on a big website that will have new pages every month. I would like to find a plug-in or something free to generate automatic title and meta description for futur new pages. Thanks you for your help!

    | Maely
    0
  • 21centuryweb


    how to fix duplicate meta title issue in amp and non-amp pages? example.com
    example.com/amp We have set the 'meta title' in desktop version & we don't want to change the title for AMP page as we have more than 10K pages on the website. ----As per SEMRUSH Tool---- ABOUT THIS ISSUE It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title>and <h1> tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.</p> <p><strong>HOW TO FIX IT</strong></p> <p>Try to create different content for your <title> and <h1> tags.<br /><br />this is what they are recommending, for the above issue we have asked our team to create unique meta and post title for desktop version but what about AMP page?<br /><br />Please help!</p></title>

    | 21centuryweb
    0
  • nhhernandez


    Hi everyone, Too much of anything is not good. In terms of internal linking, how many are too many? I read that the recommended internal links are about 100 links per page otherwise it dilutes the page's link equity. I have a concern about one of our websites - according to search console, the homepage has 923 internal links. All the pages have a corresponding /feed page added to the page URL, which is really weird (is this caused by a plugin?). The site also has an e-com feature, but it is not used as the site is essentially a brochure and customers are encouraged to visit the shop. I assume the e-com feature also increases this number. On the other hand, one of the competitors we are tracking has 1 internal link site-wide. Ours is at 45,000 site-wide. How is it possible to only have 1 internal link? Is this a Moz bug? I know we also need to reduce our internal links badly, however, I'm not sure where to start. I don't know how these internal links are linked together - some aren't in the copy or navigation menu. When I scan the homepage links using 'check my links', the total links identified for the homepage is only 170. kAeYlTM

    | nhhernandez
    0
  • Bush_JSM


    Hi, I've been looking at a clients site and Google is pulling the prices of the products (for some not all) and the pages that rank have started to have a lower organic CTR. Does anyone know how I can control what prices show in the SERPs? There is no Schema on the site to display this and the price is not in the meta title or description - it's just appearing on some pages - it's not uniform across the site? Any ideas? Cheers B

    | Bush_JSM
    0
  • chuck-layton


    Hello, I had a question about noindex and Rel=Canonical on category page pagination. On my site, the category page the meta="robots" has "Index,Follow" tags and the rel="canonical" is the main category page, but when a user sorts the page the meta="robots" changes to "NoIndex, Follow." My question is should the sorted page be name="robots" content="INDEX,FOLLOW" /> since the  rel="canonical" is pointing to the main page?? Or does it matter that it is NoIndex?? Any thoughts on this topic would be awesome. Thanks. Main Category Page
    https://www.site.com/category/
    name="robots" content="INDEX,FOLLOW" />
    rel="canonical" href="https://www.site.com/category/"/> Name Sorted Page
    https://www.site.com/category/?dir=asc&order=name
    name="robots" content="NOINDEX, FOLLOW" />
    rel="canonical" href="https://www.site.com/category/">

    | chuck-layton
    0
  • mattl99


    So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.

    | mattl99
    0
  • Tom3_15


    Hello, We are ranking for an acronym, which I understand can lead to fickle rankings. However, we have two pages ranking page one - two for the same keyword, but they do so in spite of each other. By this I mean, one page will rank, while the other is nowhere to be found. It seems that the one page (a blog post) is more likely to rank on the weekends while the product page is more likely to rank on the weekdays. I would like the product page to rank all the time, and to target another keyword with the blog post. Would removing the keyword from the blog post allow the product page to rank all the time - or would it lead to no pages ranking during times when the blog post would otherwise be ranking? I should note the blog post has more external links and is not exactly optimized for the keyword, while the product page has more internal links and is optimized for the keyword.

    | Tom3_15
    2
  • dreservices


    Hello, I know this probably gets asked quite a lot but I haven't found a recent post about this in 2018 on Moz Q&A, so I thought I would check in and see what the best route/solution for this issue might be. I'm always really worried about making any (potentially bad/wrong) changes to the site, as it's my livelihood, so I'm hoping someone can point me in the right direction. Moz, SEMRush and several other SEO tools are all reporting that I have duplicate content for my homepage and index.html (same identical page). According to Moz, my homepage (without index.html) has PA 29 and index.html has PA 15. They are both showing Status 200. I read that you can either do a 301 redirect or add rel=canonical I currently have a 301 setup for my http to https page and don't have any rel=canonical added to the site/page. What is the best and safest way to get rid of duplicate content and merge the my non index and index.html homepages together these days? I read that both 301 and canonical pass on link juice but I don't know what the best route for me is given what I said above. Thank you for reading, any input is greatly appreciated!

    | dreservices
    0
  • Ideas-Money-Art


    Hi mozzers, I am wondering if the search engine gets bothered to read multiple heading 2s or heading 3s or heading4s (these would be unique content headings of course)? I am asking this because I need to follow a consistent content structure and many of titles would fall into one type of headings. Thanks Ty

    | Ideas-Money-Art
    7
  • SeobyKP


    When I was going through certification, I was told it should be limited to one or two. I was curious if there is a change.

    | SeobyKP
    0
  • CalicoKitty2000


    Hi, I am looking through my site structure and I have a lot of pages left over from the days of article keywords.  Probably 7 or 8 years ago, someone sold my husband on article key word pages.  I have slowly gotten rid of a lot of them as they have fallen out out of the ranks.  I would like to get rid of the rest, probably 5 or 6 pages.  Will it hurt my rankings to delete pages and redirect them?  My customers really like the simplicity of our site and I want to keep it that way, plus clean up flags that Moz is telling me is a problem. I think its easier to keep less pages top notch than have to worry with a lot of them.  Especially since my customers aren't viewing them. Thanks in advance!

    | CalicoKitty2000
    0
  • SamCUK


    My categories are indexed and I want to change the category page title. At present it just defaults to the category name but I want to set a different page title. For example I want the category to be 'Motor Cars' but I want the category page title to be 'Buy Motor Cars - New And Used'. How can I do this?

    | SamCUK
    0
  • REIT


    We have 1000's of dynamic pages on the website and would like to know how to add meta data to these dynamically generated pages. Thanks!

    | REIT
    0
  • rootandbranch


    The question is about the Yoast plugin for WP sites. Let's say I have a site with 200 pages and custom meta descriptions / title tags already in place for the top 30 pages. If I use the Yoast variable tool to complete meta content for the remaining pages (and make my Moz issue tracker look happier), will that only affect the pages without custom meta descriptions or will it overwrite even the pages with the custom meta content that I want? In this situation, I do want to keep the meta content that is already in place on select pages. Thanks! Zack

    | rootandbranch
    0
  • Gavinn


    Hello, if I am trying to rank for a service type and the exact phrase is in the companies name, can I put the company name in the image alt text instead of just the service type? Seizing the opportunity to get another mention of the businesses name...two birds with the one stone if you will... For example, "lawn cutting" being the service type but the company's name is Paul's lawn cutting. Could i put Pauls Lawn Cutting in the image alt text, or just stick to lawn cutting? Thanks in advance

    | Gavinn
    0
  • nkolson


    A competitor has links to every state in the U.S., every county in our state and nearby states, and every city in those nearby states. All with corresponding link text and titles that lead to pages with thin, duplicate content. They consistently rank high in the SERPS and have for years. What gives--I mean, isn't this something that should get you penalized?

    | nkolson
    0
  • Sammyh


    When using     cache:     on google, and clicking on Text-only version, our site has the top menu gibberish on top? My feeling is that this take away SEO juice from our title and focus keyword. Our website is culinarydepotinc.com

    | Sammyh
    1
  • stephen.volker


    I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct? Stephen

    | stephen.volker
    1
  • yeagerd


    It seems strange that a group of web developers would make up an entire structured language to designate businesses by category and somehow forget  to include companies like.... web developers. So I must be missing it, what is correct to use?

    | yeagerd
    0
  • Christinaa


    We are getting Moz errors for duplicate content because tag pages share the same blog posts. Is there any way to fix this? Are these errors bad for SEO, or can I simply disregard these and ignore them? We are also getting Moz errors for missing descriptions on tag pages. I am unsure how to fix these errors, as we do not actually have pages for these on our WordPress site where we are able to put in a description. I have heard that having tags can be good for SEO? (We don't mind having several links that show up when searching for us on google...) As far as the SEO goes, I am not sure what to do. Does anyone know the best strategy?

    | Christinaa
    0
  • intiGrow


    how to SE optimize a PowerPoint presentation on the website? Will it help to upload it to slideshare ?

    | intiGrow
    0
  • AHF_Furniture


    We are a furniture retailer and are currently looking at redesigning the website. Would it have an effect on SEO if the product descriptions were turned into bullet points and if the length of text on each page was shortened?

    | AHF_Furniture
    1
  • Majapopa


    I saw a web site which has been number 1 on Google for a long time, and the home page has 5700 words, but the results show it is not spam, so what would be the recommended word number for a home page?

    | Majapopa
    0

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