Should I redirect or add content, to 47 Pages?

laurentjb

We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?

I'm I right in thinking I have 2 options? Either add new content or redirect the page?

Thanks in advance

Thewellwomanllc

Whether you should redirect or add content to the 47 pages depends on the specific circumstances and goals for those pages.

Redirecting:

When to Redirect: If the 47 pages have low-quality content, are outdated, or are duplicating other content on your site, redirecting might be the best option. Redirecting these pages to more relevant, high-quality pages can help consolidate your site’s authority and improve user experience. Additionally, if any of these pages are receiving low traffic and you have no plans to update them, redirecting can prevent them from dragging down your overall site performance.
SEO Consideration: 301 redirects are ideal if the content is permanently moving. This allows you to preserve most of the SEO value from the old pages.
Adding Content:

When to Add Content: If the pages in question have potential but lack sufficient depth or relevance, enhancing them with additional content can be beneficial. By updating these pages with more comprehensive, valuable information, you can improve their ranking potential and better serve your audience’s needs.
SEO Consideration: Ensure that the new content is well-researched, relevant, and optimized for the target keywords. This approach helps maintain or even improve the rankings of these pages.
Recommendation:
Evaluate the current performance of each of the 47 pages. If a significant portion has strong existing backlinks or decent traffic, it may be worth investing in content updates. On the other hand, if the pages are weak and have little SEO value, redirecting could be a smarter strategy.

It might even be a mix of both approaches, depending on what you find during your evaluation.

evelyn1986

@liamjordan193 thanks

laurentjb

@ww4686101 said in Should I redirect or add content, to 47 Pages?:

Hi Laurent,

You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:

Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.

Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.

When to Choose Each Option:

Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.

Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.

In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.

Hope this helps!

Brilliant answer, thank you!

MarkWade

@laurentjb, The best solution is to consolidate duplicate content by merging similar pages and redirecting outdated or redundant pages to relevant ones using 301 redirects. For low-content pages, either expand the content to add value or combine them with related pages. This improves SEO and enhances the user experience.

jezzycav

@laurentjb said in Should I redirect or add content, to 47 Pages?:

We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?

I'm I right in thinking I have 2 options? Either add new content or redirect the page?

Thanks in advance

You're correct that you have two main options: either add more valuable content to improve the quality of those pages or redirect them to more relevant, higher-quality pages. Adding new content in Flooring Contractor in Ajax is ideal if the pages have unique value, while redirects are better for pages with little to no potential for improvement. Both approaches help address duplicate/low content warnings and improve your site's SEO.

liamjordan193

@laurentjb said in Should I redirect or add content, to 47 Pages?:

We have an insurance agency website with 47 pages that have duplicate/low content warnings. What's the best way to handle this?
I'm I right in thinking I have 2 options? Either add new content or redirect the page?

To handle duplicate/low content warnings on your insurance agency website:

Add New Content:

Expand and enhance content to make it unique and valuable.
Use targeted keywords and structured data to improve SEO.
Redirect Pages:

Use 301 redirects for pages with minimal value, consolidating content to stronger, related pages.

ww4686101

Hi Laurent,

You're absolutely right that you have two main options: adding new content or redirecting the pages. Here’s how you can decide which approach is best:

Add New Content: If the pages have potential value and could offer useful information to your audience, then updating them with fresh, high-quality content is the way to go. Focus on making each page unique and valuable to your users. This will not only address the duplicate/low content warnings but also improve your site's overall SEO.

Redirect: If the pages are redundant or don’t serve a specific purpose anymore, a 301 redirect to a more relevant page might be a better option. This helps consolidate your content, avoid potential penalties, and preserve any link equity those pages might have.

When to Choose Each Option:

Add Content if the pages cover topics that are still relevant, have potential for traffic, or could be expanded into something more comprehensive.

Redirect if the pages are outdated, nearly identical to other pages, or if the content isn’t worth expanding.

In some cases, a mix of both strategies might be ideal. You could add content to some pages and redirect others that are less useful.

Hope this helps!

JonathanBerthold

@laurentjb The action required depends on the type of page triggering these warnings. If these are blog category/tag results pages, you can add unique identifiers to keep them distinct.

If they are unique pages, I would recommend adding content if you feel that this will provide extra value to users. If they are pages that get no traffic, do not rank for anything on Google/Bing, and do not provide value to users, you can deprecate them and 301 the links to the most relevant page without harming your website.

I hope that helps!

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Moz Q&A is closed.

Should I redirect or add content, to 47 Pages?

Got a burning SEO question?

Browse Questions

Explore more categories

Related Questions

Best redirect destination for 18k highly-linked pages

how do google redirects show the redirect note as a backlink?

slug Link redirect to subdomain?

How can I make a list of all URLs indexed by Google?

Multilang site: Auto redirect 301 or 302?

Will it upset Google if I aggregate product page reviews up into a product category page?

How long should I leave an existing web page up after a 301 redirect?

Should I add PDF manuals to my product pages?