Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Maximize online visibility with NEW Moz Local
      NEW Moz Local

      Maximize online visibility with NEW Moz Local

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. What Schema would a Web design/development/seo ageny use and what is the schema.org link?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What Schema would a Web design/development/seo ageny use and what is the schema.org link?

    On-Page Optimization
    schema schema.org
    7
    7
    1653
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TiagoPedreira
      TiagoPedreira last edited by

      What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out.

      ProfessionalService has been deprecated.

      1 Reply Last reply Reply Quote 0
      • paulscreationids
        paulscreationids last edited by

        A web design/development/SEO agency might use various schema types to enhance their online presence and provide structured data to search engines. Here are some schema types they could utilize:

        Organization: This schema type provides basic information about the agency, such as its name, logo, contact details, and social media profiles. Schema.org link: Organization.

        WebPage: To mark up individual web pages on their website, providing details such as the page's URL, title, and description. Schema.org link: WebPage.

        Service: To specify the services offered by the agency, such as web design, web development, SEO optimization, digital marketing, etc. Schema.org link: Service.

        ContactPoint: This schema type is used to provide contact information, including phone numbers, email addresses, and physical addresses. Schema.org link: ContactPoint.

        BreadcrumbList: To indicate the hierarchical structure of the website's pages, helping search engines understand the site's navigation. Schema.org link: BreadcrumbList.

        By implementing these schema types, the agency can improve their website's visibility in search results and provide users with more informative and engaging snippets.

        1 Reply Last reply Reply Quote 0
        • sarahwalsh
          sarahwalsh last edited by

          If you have a WordPress website, you can use SEO Yoast, to add schema, i think that is what we used on our Bristol summerhouse website.

          1 Reply Last reply Reply Quote 0
          • ezkrt
            ezkrt last edited by

            A web design/development/SEO agency could use several types of Schema markup to enhance the visibility and understanding of their services on search engines. Schema.org provides structured data markup that helps search engines better understand the content and context of a webpage. Here are a few Schema types that such an agency might consider using:
            Organization: This Schema type provides general information about the agency, including its name, logo, contact information, and social media profiles. It helps search engines accurately represent the agency in search results and knowledge panels.

            WebSite: This Schema type is used to mark up information about the agency's website itself. It can include the site's URL, potential breadcrumb navigation, and site search functionality.

            Service: The "Service" Schema type can be used to describe the various services the agency offers, such as web design, web development, SEO, digital marketing, etc. Each service can have its own set of details, including a description and pricing information.

            LocalBusiness: If the agency has a physical location, the "LocalBusiness" Schema type can be used to provide details about the agency's address, opening hours, and geographic coordinates. This is particularly useful for local SEO.

            Review: If the agency has received reviews from clients, using the "Review" Schema type can help highlight these reviews in search results. Positive reviews can enhance the agency's credibility.

            FAQPage: If the agency has an FAQ section on their website, using the "FAQPage" Schema type can help structure the questions and answers in a way that search engines understand.

            BreadcrumbList: If the agency's website has a clear breadcrumb navigation structure, the "BreadcrumbList" Schema type can help search engines understand the hierarchy of pages on the site.

            1 Reply Last reply Reply Quote 0
            • mbasam
              mbasam last edited by

              A web design/development/SEO agency might use the "Organization" schema from schema.org. This schema helps define the agency's details, such as name, logo, contact information, and services offered. The schema.org link for the "Organization" schema is: https://schema.org/Organization

              1 Reply Last reply Reply Quote 0
              • brandvision_
                brandvision_ last edited by

                the same answers as @Parker_Adam_916

                1 Reply Last reply Reply Quote 1
                • Parker_Adam_916
                  Parker_Adam_916 last edited by

                  Depending on the content and structure of your website, a web design/development/SEO agency may use various types of Schema markup. You can use schema markups such as Organization, WebSite, WebPage, BreadcrumbList, ContactPoint, and Review.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • GoogleAlgoServant

                    Unsolved Duplicate LocalBusiness Schema Markup

                    schema markup schema local seo technical seo

                    Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?

                    Local Website Optimization | | GoogleAlgoServant
                    0
                  • Collegis_Education

                    Schema Markup Validator vs. Rich Results Test

                    schema structured data

                    I am working on a schema markup project. When I test the schema code in the Schema Markup Validator, everything looks fine, no errors detected. However, when I test it in the Rich Results Test, a few errors come back.
                    What is the difference between these two tests? Should I trust one over the other?

                    Intermediate & Advanced SEO | | Collegis_Education
                    1
                  • danielecelsa

                    Homepage SEO optimization

                    Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele

                    On-Page Optimization | | danielecelsa
                    0
                  • nhhernandez

                    Too much internal linking?

                    Hi everyone, Too much of anything is not good. In terms of internal linking, how many are too many? I read that the recommended internal links are about 100 links per page otherwise it dilutes the page's link equity. I have a concern about one of our websites - according to search console, the homepage has 923 internal links. All the pages have a corresponding /feed page added to the page URL, which is really weird (is this caused by a plugin?). The site also has an e-com feature, but it is not used as the site is essentially a brochure and customers are encouraged to visit the shop. I assume the e-com feature also increases this number. On the other hand, one of the competitors we are tracking has 1 internal link site-wide. Ours is at 45,000 site-wide. How is it possible to only have 1 internal link? Is this a Moz bug? I know we also need to reduce our internal links badly, however, I'm not sure where to start. I don't know how these internal links are linked together - some aren't in the copy or navigation menu. When I scan the homepage links using 'check my links', the total links identified for the homepage is only 170. kAeYlTM

                    On-Page Optimization | | nhhernandez
                    0
                  • CamperConnect14

                    Does homepage SEO exist at all?

                    hi Just read a Yoast article explaining that the homepage should never be optimized for a specific keyword and should only be optimized for its business or brand name. i have a large site that I'd like to rank (or increase traffic for as I know people get irritated with that term now) for 'Campervan hire'. It has plenty of sub pages going after 'Campervan hire 'location'' for example. it makes sense to me for the homepage keyword - my core keyword - to be 'Campervan hire' and for the homepage to be optimised for this. However, the article I've just read (https://yoast.com/homepage-seo/) suggests a separate page for this keyword. What are your thoughts pls?? thanks

                    On-Page Optimization | | CamperConnect14
                    2
                  • Ron_McCabe

                    Any idea how Google is doing this? Is it schematic? http://techcrunch.com/2014/02/28/google-adds-full-restaurant-menus-to-its-search-results-pages/

                    Google is now showing menus on select searches.  Any idea how they are getting this information? I would like to make sure my clients get visibility this way.

                    On-Page Optimization | | Ron_McCabe
                    0
                  • JohnTulley

                    Do we have too many links in our footer?

                    Hi guys, we have 41 links on our holiday(vacation) rental website, this seems too many when looking at best practice. 24 of these are links to community pages while 8 link to activities pages. The community and activity pages are also accessible from links on the top menu so they are not strictly necessary but do get 10% of site clickthroughs according to Google in-page analytics. I therefore do not want to remove the links if there is no good evidence that google will penalize us for this. What do you think would be best for our site? Thanks, John Tulley. footer.jpg

                    On-Page Optimization | | JohnTulley
                    0
                  • VivaArturo

                    Does show/hide element with javascript impact SEO

                    Hi I am developing an ecommerce site and want to place text on all category and home page. The challenge is that 300 words of text for the pages does not fit into the design appropriately especially on the home page. If I were to use a show/hide element with javascript would this be seen as spam or a trick to the search engines. I do not think it is spam as it will be actual content for the site and the visitor can view it if they click on the show button. Would love to hear your thoughts?

                    On-Page Optimization | | VivaArturo
                    0
                  Moz logo
                  • Contact
                  • Community
                  • Free Trial
                  • Terms & Privacy
                  • Accessibility
                  • Jobs
                  • Help
                  • What's New
                  • News & Press
                  • MozCon
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.