Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My website is constantly decreasing
-
For few weeks ago my website is constantly decreasing in search position. I lost keywords and is gooooing down.
Although it is well rated on several on page and off page seo verification software that I have tried.
I checked Google search console and Analytics and found no major problems. However… from one day to another it keeps going down.
I also checked what the main competitors are doing and they are not doing well, at all.
The main competitor actually has a creepy website. Totally devoid of onpage or offpage SEO but with an enormous number of backlinks. And of a very bad quality, which should disqualify it, still…
Few weeks ago I changed something.
In the pages I had H1, 4xH2, no H3 and an H4 without content.
An unnatural H tag structure.
Now I have H1, H2, H3, 3xH4, with the coherent information.
Theoretically, Google should have been “happy” or I’m missing something.I use a SAAS platform.
I just found out that they made changes to the keywords (tags).
I am selling toner cartridges for printers.
So…
The tags are printer models and generate a url in which they have the products.
Ex. https://www.sertit.ro/cartus-imprimanta-cilindru-color-hp-laserjet-pro-m-177fw goes to the products for that printer model.
The question is… should I make tag canonical?
Is it possible for products to loose so much in Google search? -
If your website's traffic is consistently declining, consider these concise suggestions:
-
Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.
-
SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.
-
Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.
-
User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.
-
Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.
-
Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.
-
Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.
-
Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.
-
Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.
-
Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.
-
-
If your website's traffic is consistently declining, consider these concise suggestions:
-
Analyze Content: Assess the quality and relevance of your website content. Refresh or update outdated information to keep it engaging.
-
SEO Audit: Conduct an SEO audit to identify any technical issues or optimization opportunities affecting your site's visibility in search engines.
-
Marketing Strategy: Review your marketing strategies. Explore new channels or tactics to attract more visitors to your website.
-
User Experience: Improve the user experience (UX) of your website. Ensure it's easy to navigate, loads quickly, and is mobile-friendly.
-
Analytics Review: Monitor website analytics regularly to track trends and identify areas for improvement. Use data to inform strategic decisions.
-
Engage Audience: Foster community engagement through social media, email newsletters, or interactive features on your website.
-
Competitor Analysis: Research competitors to understand trends in your industry and identify opportunities for differentiation.
-
Customer Feedback: Gather feedback from users to understand their needs and pain points. Use this insight to enhance your website's offerings.
-
Conversion Optimization: Focus on improving conversion rates by optimizing calls-to-action, forms, and checkout processes.
-
Professional Help: Consider consulting with experts or hiring professionals for specialized assistance, such as SEO, marketing, or web development, if needed.
-
-
I did all the checks, it doesn't reach 100% but between 82-96% at technical and content.
Social media still working on it, with some ads, backlinks are around 100k, with good DA and PA and growing.I have another suspicion...
I sell consumables for printers.
Until now, the products were individual.
In January, i made a change to the products and grouped them by printer models. Example: All products for Konica Minolta Bizhub C224 are in this url wich is created by tag (tag is printer model).
They contain both toner cartridges and developer or drum units (which are also individual products, of course).
All individual products have decreased by position in google searches.
Shall I canonically set these tags that contain all the products? Or what ? -
@Dan_Tala I can provide you with some general reasons why a website's traffic may be decreasing and some tips on how to address those issues:
Technical Issues: Technical issues such as site speed, server errors, broken links, mobile responsiveness, etc., can lead to poor user experience and reduced traffic. To address these issues, you can run a website audit using tools like Google Search Console or SEMrush to identify and fix technical issues.
Content Quality: Poor-quality content or outdated content can also result in lower traffic. To address this issue, update and improve your content with relevant, informative, and engaging content that provides value to your audience. Use keyword research tools to optimize your content for relevant keywords.
Keyword Rankings: If your website's keyword rankings have dropped, it could be due to algorithm updates, competition, or changes in user behavior. To address this issue, conduct a thorough analysis of your keyword rankings, update your content with relevant keywords, and optimize your on-page elements.
Backlinks: If your website has lost high-quality backlinks or has been hit by negative SEO, it can impact your search rankings and traffic. To address this issue, conduct a backlink analysis, disavow low-quality or spammy backlinks, and focus on building high-quality backlinks from relevant and authoritative sources.
Social Media Presence: Social media can be an essential source of traffic for websites. If your website's social media presence is weak, it could be impacting your traffic. To address this issue, create a social media strategy, share engaging content, and engage with your audience on social media platforms.
These are some general reasons why a website's traffic may be decreasing, and some tips on how to address those issues. It's important to conduct a thorough analysis of your website to identify the specific reasons for the traffic drop and take appropriate actions to address them. If you know more please visit.
-
Here are some steps you can take to improve your website loading speed using speed optimization tools:
Run a website speed test: Use a speed optimization tool such as websitespeedy, Google PageSpeed Insights, GTmetrix, or Pingdom. This tool can help you assess your website's performance by measuring its speed and suggesting areas for improvement.
Render blocking: Eliminate render blocking by optimizing your website's code and using asynchronous loading. This can improve website speed and reduce page load times.
Lazy loading images: Implement lazy loading on your website to load images and other content as users scroll, improving website speed and reducing page load times.
Fix Core Web Vitals: Core Web Vitals are a set of user-centered metrics that evaluate website performance. Improve your website's Core Web Vitals by optimizing your website's loading speed, layout shift, and interactivity.
By using speed optimization tools and implementing these steps, you can significantly improve your webpage loading speed, providing a better user experience and potentially increasing your sales.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Website Page Speed is not increasing
HEY EXPERTS, My website page speed is not increasing. I used the wp rocket plugin but still, I am facing errors of Reduce unused CSS, Properly size images, and Avoid serving legacy JavaScript to modern browsers. you can see in the image Screenshot (7).png I used many plugins for speed optimization but still facing errors. I optimized the images manually by using photoshop but still, I am facing the issue of images size. After Google Core Web Vital Update my website keyword position is down due to slow speed. Please guide me on how I increase the page speed of my website https://karmanwalayfabrics.pk Thanks
Technical SEO | | frazashfaq110 -
Adding https version of website: how best to redirect
If I have 4 versions of my site http://www
Technical SEO | | bhsiao
http://
https://www
https:// What is the best way to redirect without losing seo positions? i have been mainly using http://www but have recently added my ssl so https works also. I heard at Moz Con that I should get the https working. All of my marketing and ads are going to http://www 301 redirect 3 of them? Which 3? If https is becoming important, should that be my main url? will it hurt my seo to switch? Thank you so much in advance!0 -
Measuring the size of a competitors website?
I think our website is too big, far too many indexed pages. I'd like to do some research on how big our competitors' websites are (how many indexed pages). Is there a way to do this? Cheers, Rhys
Technical SEO | | SwanseaMedicine0 -
Multilingual Website - Sub-domain VS Sub-directory
Hi Folks - Need your advice on the pros and cons of going with a sub-domain vs a sub-directory approach for a multi lingual website. The best would be a ccTLD but that is not possible now, so I would be more interested in knowing your take on these 2 options. Though, I have gone through http://www.stateofsearch.com/international-multilingual-sites-criteria-to-establish-seo-friendly-structure/ and this somewhat vouches for a sub-directory, but what would you say'?
Technical SEO | | RanjeetP0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1 -
Does redesigning the website effects the SEO?
What are the precautions to be taken in redesigning the website ? do it effect on link building? I am planing to re design my website, most of the Keywords are already optimized by Google, and i have given many back links to it . After redesigning my website will it get effected? Kindly answer my question
Technical SEO | | PrasanthMohanachandran0 -
How to create a tree-like structure map of a website?
Hi all, The online marketing manager requested to make a tree-like map of the website. He means that he would like to see a graphical representation of the website and his contents. This way we will be able to see if there are internal link issues. The problem is that there are thousands of pages and many subdomains, manual labour would make this a very tedious task. If you would get this question, how would you try to solve this? Any software recommendation?
Technical SEO | | djingel10 -
Struggling to get my lyrics website fully indexed
Hey guys, been a longtime SEOmoz user, only just getting heavily into SEO now and this is my first query, apologies if it's simple to answer but I have been doing my research! My website is http://www.lyricstatus.com - basically it's a lyrics website. Rightly or wrongly, I'm using Google Custom Search Engine on my website for search, as well as jQuery auto-suggest - please ignore the latter for now. My problem is that when I launched the site I had a complex AJAX Browse page, so Google couldn't see static links to all my pages, thus it only indexed certain pages that did have static links. This led to my searches on my site using the Google CSE being useless as very few pages were indexed. I've since dropped the complex AJAX links and replaced it with easy static links. However, this was a few weeks ago now and still Google won't fully index my site. Try doing a search for "Justin Timberlake" (don't use the auto-suggest, just click the "Search" button) and it's clear that the site still hasn't been fully indexed! I'm really not too sure what else to do, other than wait and hope, which doesn't seem like a very proactive thing to do! My only other suspicion is that Google sees my site as more duplicate content, but surely it must be ok with indexing multiple lyrics sites since there are plenty of different ones ranking in Google. Any help or advice greatly appreciated guys!
Technical SEO | | SEOed0